This Nikon Lady I took using my Canon EOS 40D and Canon EF-S 55-250mm f/4.0-5.6 IS Telephoto Zoom Lens. I choose to use low saturation in this picture. For lighting, they use side continuous light. We can notice from the shadow. I am using Canon, so I took the photo far away from other Nikonians. Not so far, but a bit far :-). Therefore, Zoom Lens is useful for this shot.